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I accidentally became an entrepreneur.
It wasn’t something I chose, and it’s not a term I identify with strongly.
But at some point following my passions it just kind of happened – I had a business.
I had to learn the skills to run that business. Skills like money management & managing a team. Skills to build structure, find tech solutions to my problems & profitably price services so we could stay cash positive.
Such grown-up considerations, none of which I really said YES to when I choose to pursue my passions.
Image: Jenna speaking at our Schools 5-year anniversary lunch (2022)
I see this a lot…
Women are following their passions, and then all of a sudden realize it (might) mean also becoming a business witch.
It can be overwhelming. An unexpected (yet obvious) fork in the road.
You’re still figuring out your passions & likely honing your skills to do your trade well. Yet you also need to consider a whole (previously unexplored) frontier of business.
I wish I had known what I was getting into earlier.
Not because I would have chosen differently (honestly I feel embodiment AND coaching AND entrepreneurship found me, I didn’t really go looking for them).
I bloody LOVE entrepreneurship & the joy, creativity, challenge & expansion that comes with it.
But because looking back the distinction was (is) so obvious if only someone had pointed it out. So today on the podcast I’m doing just that.
Today on the podcast we’re exploring…
- How I accidentally found myself on the entrepreneurial path
- The difference between the skills of your trade & the skills of your business
- Which skill to focus on first
- The two key questions to ask yourself if you’re on the path of your passions
- The 6 Pillars of Entrepreneurship
- How our business structure has grown over the years & what it looks like now
Suppose you’re early on the path of pursuing your passions & haven’t considered business yet. Or if you’re hesitant about the path of having a business & you’re not sure it’s for you. This is a great episode to peek inside my (accidental) journey into entrepreneurship to get a taste of the richness AND challenges it can pose. I wish I had known all this before setting out!
This episode is rich for those who:
- Identify as an entrepreneur & want to hear more about my experience as one
- Are not an entrepreneur, but are on the path of pursuing their passions & will likely encounter this fork in the road
Tech & Software Recommendations
This is also a great place to share a few of the technological solutions we use to manage our business.
- Kajabi – Where our member’s area lives (this has been a game changer)
- Helpscout – our customer service email management software
- Planoly & Meet Edgar – what we use to schedule our social media
- WordPress – what our website is built on
- Asana – our project management software
- Calendly – what we use to schedule appointments
- Xero – our bookkeeping software
- Slack – what our team uses to chat with each other
- Canva – what we use to design our pretty images
- Good to know – Some of these links are affiliate links that may earn us a thank you-payment if you decide to use any of them
Get The Full 9 Part Series
This is the third installment of our 9-part series. Here’s what else we have planned:
- Ep1 – Passion, Purpose & Career
- Ep2 – Tolerating The Job (while we make a career change)
- Ep3 – Hold up. Entrepreneur? That’s not what I signed up for. Is it?
- Ep4 – Am I making the right move? The Career Change Stories of 3 Women
- Ep5 – Safety, Money & Starting Up a new career
- Ep6 – A Career in Coaching
- Ep7 – Return on Investment (in yourself)
- Ep8 – Career Change Stories: 4 Coaches Share Their Experience
- Ep9 – Embodied Ways of Working & Feminine Leadership in our career
This series is perfect for the woman who’s quietly seeking a career change, actively navigating the chaos of change, or just wants to become a more interesting person in the way you relate to your work.
To catch all the episodes & have them delivered to your inbox week, pop your details in here:
Resources
- Pursuing Your Passions Limited Podcast Series – sign up for all 9 episodes here →
- Mr Money Mustache & his values on money/spending
- Feminine Embodiment Coaching – an emotional embodiment & vulnerability-based professional training for coaches
- Primal Feminine Flow – Embodied At Home Movement Practice
- School of Embodied Arts
- Leave a podcast review on iTunes here
- Thought or reflection to share? Leave a comment on Instagram here
Transcript
(This transcript is generated by AI so might not be perfect)
Speaker 1: If you’re on the path following your passions, at some point in the past, you might realize that there’s a big decision to make about a very obvious, yet often unexpected fork in the road. And that is, do you want to run a business and be an entrepreneur? I accidentally became an entrepreneur. It wasn’t something that I chose, and it’s not even a term that I identify with strongly, [00:00:30] but at some point when, and as I’ve been following my passions, it just kind of happened. I had a business and I had to learn all the skills to run a business skills like money management and managing a team and building structures and finding tech solutions to problems. All these really grownup considerations, none of which I really said yes to. When I chose to pursue my passions, [00:01:00] and I see this a lot, women are following their passions.
Speaker 1: They’re developing new skills and deepening their mastery, and then all of a sudden we have to contemplate, oh, do I also want to become a maven of business? And it can be a really overwhelming and unexpected, yet obvious fork in the road. If you are on the path of figuring out your passions, then you are at a phase of likely honing your skills to develop a trade [00:01:30] to do really well. And yet I believe that pretty early in the conversation, we should all be considering whether we want to encounter the frontier of business. Honestly, I wish I had known what I was getting into earlier, not because I would’ve chosen differently. Truly, I feel that embodiment and coaching and even entrepreneurship, they all found me. They all chose me. I didn’t really go looking for them, and I do bloody love entrepreneurship. [00:02:00] In today’s podcast, we’ll be speaking about all the richness that it can bring, but looking back, the distinction between choosing for entrepreneur, entrepreneurship and just falling into it, it’s something that is obvious, but only once you’ve walked that path.
Speaker 1: So today on the podcast, we are just making a bit of a map and a lay of the land. We’re talking about how I accidentally found myself on the path of entrepreneurship, [00:02:30] and we’re speaking about the different skill sets of our trade versus the skill sets of our business. I’ll be sharing some tips about which skill sets to focus on first, some of the key questions that you need to ask yourself around entrepreneurship if you’re on the path of your passions. And I’ll also be speaking about how I do entrepreneurship because it’s a little unconventional. I’ll be sharing with you six of the key pillars of entrepreneurship, and [00:03:00] you’ll learn a lot about how my entrepreneurship journey and our business structure has grown over the years and what it looks like. Now,
Speaker 2: Welcome and thank you for joining me, Jen Ward on the School of Embodied Arts podcast. Here we discuss becoming more vibrantly alive through the body. We dive into the depths of vulnerability, the heights of pleasure and magnetism, and the skills [00:03:30] of exquisite feminine embodiment coaching.
Speaker 1: Hello and welcome to episode three of our Pursuing Your Passions Limited podcast series. This episode is all about entrepreneurship and often the accidental process of entrepreneurs that people who have passions [00:04:00] find themselves discovering. So if you are an entrepreneur already or you identify as somebody who has a business, this podcast will be useful for a bit of a behind the scenes look around some of the aspects of my personal journey around entrepreneurship and some of the structures that we use. And if you are someone who doesn’t yet identify as an entrepreneur, but is a person who is pursuing their passions, then you may [00:04:30] not know it yet, but this podcast episode is going to be incredibly valuable because you may be on a path of accidental entrepreneurship as I was and still am. And it’s often a fork in the road that we don’t see coming and that we don’t realize that we’re on until we are well down the path of it.
Speaker 1: Which is exactly why I wanted to discuss the concept of hold up. What I’m an [00:05:00] entrepreneur, is that what I even signed up for in the discussion of pursuing our passions? So to begin with a little bit of a story around my journey of entrepreneurship when I was following my passions and considering my change in career from pharmacy. You might remember from our first episode in this series, my first career transition was into a a career as kinesiologist, and I had my own in-person practice [00:05:30] in Brisbane, Australia. So I would see up to six clients per day, and they would come into my practice for energy medicine, uh, sessions. And I just initially really loved being a practitioner of this modality. I really loved the skills of weaving traditional Chinese medicine and supporting clients to go deeper into [00:06:00] their inner experience and to find unconventional solutions to the challenges that they were facing.
Speaker 1: So my job, the heart of what I was doing was delivering the services of a kinesiologist. That was the practitionership that I was skilled in these days. If we fast forward, I’m now a coach. I’m a feminine embodiment coach, and the heart of my work always is and always will be. The ability to ask really powerful questions [00:06:30] that invite a client to enter more deeply into their own body and their own body’s wisdom. So in following these passions, these passions, which for me are around practitionership. For you, your that passions may be around artistry and creating art in the world around fitness or becoming a baker or becoming a practitioner of another sort. Who knows what your passions are. Your passions could be anything. You may wanna be a writer, [00:07:00] you may want to have a wellness space, who knows. But in following our passions, what we very often find is that you end up having a business.
Speaker 1: It’s a pretty obvious thing to happen. And yet it was really quite a surprise when it happened to me because in offering my passions, I necessarily needed to set up a business, decide on a name for it, register it. And as I began [00:07:30] to really work in my passions, all kinds of challenges and problems began to present themselves. I needed to send reminder emails, I needed to manage invoices, I had to start thinking about tax implications, or I had a lull in bookings, and I needed to think, how am I gonna get more traffic through my front door? I had repetitive workload that it didn’t make sense for me personally to do anymore. And so I was looking for who might be able to support me [00:08:00] and support my business, or what kind of technology might exist to support some structures and to make my work more enjoyable and easier.
Speaker 1: And in solving all these various problems, problems relating to team and support systems and procedures, money management, marketing, and the list goes on. I began to realize O M G, I am running a business which is a [00:08:30] totally different skillset to being a practitioner. And although I personally don’t identify strongly with the word entrepreneur, that’s exactly what I found myself kind of fallen into the category of. And to this day, I’m still very much an entrepreneur. My entrepreneurship has grown greatly over this past decade from a solopreneur. [00:09:00] So someone who’s working and figuring it all out on their own to today, really being c e o of my own company and my own devotion and modality. But I don’t do that alone. So when I had my um, kinesiology practice many, many moons ago, I was doing everything in the business and solving all the entrepreneurial problems myself.
Speaker 1: And today, I’m so grateful to have a team, which I’ll speak about a little later, [00:09:30] who support this business to flourish. But the key point that I hope this story demonstrates is that there are two very different skill sets required to work in your own passions. If you wanna work for yourself, two very different skill sets. The first is the skillset of your trade. That is the substance, that is the heart, [00:10:00] that is the inner filling of the matter. That is what actually provides a service or a product or value into the world. For me, the service, the skill that I offer into the world is feminine embodiment, coaching and training in that modality. And that is such a science and an art and a skill to master in and of itself does a journey of many years to master that skill, a lifetime [00:10:30] even.
Speaker 1: But then there’s this other skillset, this skillset of skills to run a business. And we can think about this as entrepreneurship. This entrepreneurship is the outer wrapping that encase your skills and your trade. It’s the ability to run a business profitably and successfully. A really great analogy that I was thinking of [00:11:00] this morning is a baker. You may be somebody who’s really skilled in making chocolate, strawberry, unicorn, frozen, Ella birthday cakes, which is what my four year old wants for her birthday this weekend. You may be rocking at making really delicious birthday cakes, but just because you can bake a great cake doesn’t necessarily mean that you’re going to run a successful bakery business.
Speaker 1: At the same time. [00:11:30] If you have a bakery business and you’re a really crappy baker, you are very much guaranteed to not be in business long. So I make this point because I feel it’s just so critical to understand the difference between the skills of your trade, which is the substance of what you do. You must have mastery in this in order to be successful, in order to make money, in order to serve people the skills of your trade [00:12:00] very different to the skills of your business. We can see these as two separate entities that overlap. They’re definitely related, and there’s some skills and attributes which will overflow between the two, but they’re totally different skill sets. When I look at a lot of coach trainings on the market, I feel that a lot of people are actually confused around the difference in these skillset.
Speaker 1: And very rightfully so think until [00:12:30] you find yourself in this consideration, you don’t necessarily realize that they’re two totally different skillsets. You’re just following your passions. You’re just going down the path. And you might be like me, get to a certain point and look back and realize O M G, I’m an entrepreneur. I have a business <laugh> and all the responsibility that comes with it. And don’t get me wrong, I love entrepreneurship. It is such a delicious [00:13:00] challenge and opportunity and space for freedom and creativity and a space for ongoing <laugh>. Deep personal revelation and development has the ability to make lots of money, lots of value, deliver lots of service into the world, to collaborate with amazing people. I didn’t realize I wanted to choose it, but I’m so happy that I accidentally fell into [00:13:30] it because it’s such a rich and rewarding experience.
Speaker 1: But I, back to this story around a lot of coach trainings on the market. When I look at the curriculum of a lot of different coach trainings, I see that it’s, for example, module one and two, how to be a coach. Module 3, 4, 5, 6, 7, 8, how to run a business. And it’s very important to know how to run a business. Entrepreneurship is the skill of running a business and it’s important. [00:14:00] But if you have a really flash bakery and you don’t know how to bake a cake very well, you are not gonna do well in business. So I believe there is absolutely an essential component of really honing and mastering your passions and your skills. That is the inner filling, the inner heart of what you do so that the actual service or product that your business is going to deliver is incredibly valuable. It’s wanted, it’s [00:14:30] desirable.
Speaker 1: You feel confident and in command of it, and thus can charge good prices. And the outer wrapping of your business is much more likely to flourish in our coaching certification of our six modules, the first five are exclusively around practitionership. Our training is very clearly a training that is designed to set you up to be a masterful practitioner. In our sixth module together, we look at [00:15:00] entrepreneurship and the foundation pieces for enrolling your first three to five clients. But entrepreneurship is a much bigger and longer path. It’s its own skillset. And so we can’t possibly do both of those skill sets, uh, the right degree of service by just slapping ’em both together and saying, here, learn these two totally different skills at the same time and stay sane and deeply [00:15:30] embodied while you do it. I don’t actually believe that’s the best way. So that’s why we have our program structured as it is.
Speaker 1: One of the key questions to ask ourselves around this topic when we are pursuing our passions is, do I want to run my own business? That’s what entrepreneurship is, setting up and running your own business. And you might not have an answer at this point, [00:16:00] and that’s okay. You may feel like it’s choosing you whether you want to choose it back or not, and that’s okay. And you can absolutely follow your passions even if you don’t want a business. No matter whether you’re an artist or a coach or a baker or a fitness expert or a photographer or a copywriter, I absolutely believe that you can follow your passions and there are a whole host of options about how you may work in [00:16:30] those passions. You may, for example, work for somebody else as an employee, as a contractor, as a freelancer. I was mentioning before our amazing team that I am kind of entrepreneur lead, c e o of at the moment in our school of embodied arts team.
Speaker 1: We have five teachers, three admin staff, and two finance staff. They’re not all employed full-time. Some are employed [00:17:00] on a full-time basis. We consider full-time four days a week because that’s just our philosophy of good work-life balance. Many are contractors and work for us as well as other businesses or in their own businesses. So there’s definitely the option to work for others or with others. Maybe you don’t wanna have your own business and maybe you prefer to blend skills. We have a lot of people who [00:17:30] come to join the coaching certification, who want to bring embodiment skills into their existing work. Maybe they’re a leader or a manager and they’re wanting to bring embodiment skills into that space. Maybe they’re a copywriter or a photographer and they’re wanting to blend, embodiment, coaching with the work that they’re doing. And so just because you want to pursue a skillset in the particular [00:18:00] trade or passion that you are interested in does not necessarily mean that you are going to have to open and run a business and become an entrepreneur with that skillset.
Speaker 1: I actually feel that often we won’t really be able to answer that question and know, do I wanna run my own business until we are much more grounded in the mastery of our practitionership, of our skills or our trade? [00:18:30] For myself, if I’m reflecting back on me, becoming a coach, working with coaching clients, eventually opening our school and supporting other coaches to train and develop, it took me a lot of years before I decided, yeah, I wanna go all in with this. And in the last podcast and episode two, I spoke a little bit around how I transitioned out of one career and into the other tentatively testing the waters of entrepreneurship [00:19:00] until I could decide, is this what I really, really want? But I believe it’s key for us to master one skill at a time and to appreciate that practitionership or the skills of our trade are totally different to the skills required to run a business.
Speaker 1: When we think about the skills required to run a business, and if we focus in a little bit on entrepreneurship, whether you identify with that [00:19:30] word or not, ’cause I don’t particularly identify as an entrepreneur or even A C E O, although technically I am both those things. I’m someone who just works their passions that happens to take the form of a business. That’s more the feeling of what I have, perhaps because I accidentally found myself in this entrepreneurial path. But the trick with entrepreneurship is that there is no one perfect [00:20:00] path to follow entrepreneurship. And running a business is something that is so deeply, it’s like a real big choose your adventure book. There’s no one right, one right path. And I feel that for each of our skills and dispositions, personalities, strengths, the seasons of life that we’re in and the desires [00:20:30] that we have, there’s a million, there’s a trillion different ways that we could choose to structure our entrepreneurship.
Speaker 1: And if I look at many past graduates from our coaching certification who have gone on to be very successful entrepreneurs, no two of them have the same business model, which is actually, I think really amazing because a big part of who you intrinsically are as a human will [00:21:00] provide the strengths for you to be really successful in entrepreneurship. And that’s one of the aspects of entrepreneurship that I love, that it is the ability for us to play to our strengths. With that said, I feel that there are probably six key domains in entrepreneurship that we need to be willing to develop our muscles in. Now, let me just list them out for you and give some descriptions from my own current [00:21:30] business and my own journey of entrepreneurship. So the six domains are, number one, figuring out your products and your offers. This first domain is most closely going to be related to your skills and to your trade.
Speaker 1: So for me, as a coach, figuring out my products and my offers requires me to think about how am I going to package my services, clearly communicate the benefits [00:22:00] and the outcomes of them. How am I gonna price my services so that they’re profitable and I can stay in business to continue serving people? And so this first skill in business is about crafting products and offers, pricing them, and really figuring out what the right combination for you is. And this is a process that will probably take many years of figuring out in our coaching certification. We’re a really big fan [00:22:30] of our, of supporting our coaches to figure out what their signature coaching system is and how they might package together their skills and passions to create really rich outcomes for their clients. So it’s not just, well, my, my offer is a 60 minute coaching session, the off which, which can still be valuable, but the offer is, here’s an outcome that we’re gonna create over two or six or three months together. For example, [00:23:00] depending on your skill and your trade, your product or your offer would be totally different.
Speaker 1: The second domain is systems, procedures, and structures. Sounds sexy, doesn’t it? <laugh>. I actually think this is one of the sexiest, sexiest domains because technology and technological solutions fall into this category. I just get off [00:23:30] on finding a technology or a system that can take the responsibility or that I can delegate the logistics of a structure to, this is one of my great skills in business finding systems, procedures, and structures. That’s not to say that I’m great at it, but it’s one of the things I love most. So one of the examples that I gave earlier when I was early in my entrepreneurship journey was thinking [00:24:00] about, well, how am I going to have a simple system for clients to book in with me where it doesn’t take 50 million emails or lots of phone calls and we can just do it automatically and quickly, thus reducing the friction of making an appointment and hopefully increasing the speed with which this can move forward.
Speaker 1: That’s a process of automation. So I had to do all this research to find the right priced technological solution for [00:24:30] me. More recently, we’ve been building some systems and some procedures and some structures in our business around, oh, I mean, we have a million projects on right now, but let me think of a really juicy one to share with you. We’ve been building some structures around some of our promotional activities. So we recently hosted a coaching for charity event, which raised almost five and a half thousand [00:25:00] dollars for some charity partners. And we had about 28 of our past alumni coaches donate coaching sessions, uh, which people could pay what they wanted for. It was such a great event. And so we definitely wanna host it again in 2024 and partner with some different and new charity partners to deliver some amazing feminine embodiment coaching sessions while donating all proceeds to those charity partners.
Speaker 1: And after we ran that [00:25:30] event the first time, and we realized this was just so valuable for everyone involved, as well as generating some great cash, we decided let’s write a procedure. Let’s put a system in place so next time we run it, it’s like 75% easier. So l our ops manager is creating that process and that system for us at the moment. So that’s an example of a skill, an entrepreneurial skill building systems, finding technological solutions [00:26:00] for all of the various problems that you encounter. That’s a skill that has absolutely nothing to do with coaching. I do not need to be a coach in order to do those pieces. And many of the people on our team are not coaches. For example, I just spoke about our operations manager, who’s not skilled as a coach, but has a whole heap of various skills that really fall into the entrepreneurial domain.
Speaker 1: And [00:26:30] it’s critical to have these pieces in place because if we don’t develop our entrepreneurial selves as practitioners, then we end up burning out because we don’t find the systems and the technology that can do a lot of the labor for us and take a lot of the administration and stress out of running a business. This brings me to the third pillar of embodiment, which is team and support. So finding people [00:27:00] that can help you when you’re in a financial position to do so. One of my very first hire was our bookkeeper who’s still with us. They work for many businesses, including ours, and then an assistant to help me with repetitive administrative tasks. My assistant was someone who I just contracted. I think I initially contracted 10 hours a week, then 20 hours a week. We now have three different administration [00:27:30] assistants in our business who work the equivalent of one and a half full-time employees to support us and to support all the smooth runnings of our business as well as our teaching team.
Speaker 1: So team and support is one that will come into the fold, and that’s actually a big part of my job now, supporting mentoring, managing our team, and really developing them. Our core philosophy as a team is 11 outta [00:28:00] 10 customer care so that everybody has more than enough love and support to be really successful in our offers. And so my job is, a big part of my job is not only delivering and doing coaching as a coach myself, but supporting our team to really uphold those standards. So that’s really not where I saw myself going when I fell into this thing called feminine embodiment coaching, but it’s been a real stretch for me. And so that comes back to the key question [00:28:30] that we are considering with this podcast of, well, do I wanna run my own business?
Speaker 1: The fourth pillar of embodiment is around money management, money, money, money, money, money. Oh, what to say about this one? We have a whole podcast coming up around money. Can I make this work? Is it financially feasible to even [00:29:00] consider becoming a coach or a practitioner or to pursue my passions financially? One of the skill sets of entrepreneurship is pricing your products or your offers. Well, managing your money, finding ways to reproducibly, uh, earn your money, and having really great money systems and people in place. This is something that I’ve had to develop a lot of [00:29:30] financial literacy around. And one of the best books, actually, I’ll make a book recommendation here, one of the best books I’ve ever read for entrepreneurs in business in terms of money is profit First, I’ll put the link with the show notes for this podcast profit First by a guy called Michael, someone, I’ll pop his name in the show notes.
Speaker 1: That really revolutionized as a solopreneur. Early in my entrepreneurial journey, using that money management [00:30:00] system really shifted my business from a hobby into something that paid me a wage. And I feel that for many people, entrepreneurship becomes something that’s really desirable, because it means freedom in terms of how we work when we work the values of our work, but it also means freedom in terms of our earning capacity. You know, one of the great joys and risks of [00:30:30] entrepreneurship is that you get to determine, and you’re in charge of how your money gets managed, and your earning potential is much greater as an entrepreneur and as your own business owner than it is really in any career path. But that means that you must develop financial literacy. And again, we can see here this is a skill and entrepreneurial or a business skillset that has nothing to do with my passions necessarily.
Speaker 1: [00:31:00] So it’s an, it’s a totally different skillset that I’ve had to develop. Pillar five in terms of entrepreneurial business is marketing and reproducibly figuring out a system for creating people who are gonna be interested in your work. If you have an in-person bakery, then part of your marketing will be the signage out the front of your shop, locate, determining where to locate your shop, [00:31:30] uh, maybe doing some flyers in the local area or even a Google ad so that people in your suburb can be targeted when they search for a bakery. That becomes very different when you have a business such as mine, which does not have a financial, uh, which, sorry, which does not have a physical location. Our headquarters is based in southeast Queensland, in Australia, uh, at a beach near Noosa. But we have team who work in the UK, [00:32:00] in North America, all over the place.
Speaker 1: So our school doesn’t have a physical shop front. We have a virtual space that we occupy, but it becomes a very different question of, how am I going to market and reproducibly get people to walk through the front door of my shop when you work online? And that’s the fifth pillar of entrepreneurship, really mastering your marketing and a reproducible system [00:32:30] so that people can walk in your front door and you have predictability around the success of your business. And then this pill out. Number six, this is my favorite, and this is most closely linked to my skills as an embodiment coach. It is embodied leadership. I believe that entrepreneurship is a huge opportunity for personal growth, development, spiritual deepening, trust [00:33:00] and expansion. For me, I use a lot of my embodiment skills in the way that I lead my business, in the way that we make decisions, in the values that we hold.
Speaker 1: Just the other day, I was listening to a fellow entrepreneur talk on their podcast about how much money they make and the strategies that they use for marketing. And as I listened in, I thought, wow, you know, you’re making so much money, this is so amazing. [00:33:30] And then I began to think, is that the right strategy for me? And for us as a school? And as I’ve mentioned earlier on this podcast, there is no one perfect path for entrepreneurship. What works for one person may not work for you as a business owner or an entrepreneur. Nobody knows the right composition or constitution for you, for your creativity and skills, for your risk tolerance, for your season of life. [00:34:00] And so, as I contemplated this particular person’s model, and I thought, Hmm, we’ve got a different plan coming up for the next six months, but like, maybe should we change it?
Speaker 1: Maybe is that a better plan? I sat with that question this morning as I went for my morning beach walk, and I realized, yeah, no, that’s a path which people promise is the golden path and the most profitable pul path. But for me, it would feel like excessive [00:34:30] efforting and exerting and pushing beyond myself and what feels creatively ripe for me in order for us to market that way. And so I don’t wanna do that. My principle of embodied leadership says, I have this one body to play and this one body through which I can express my creativity, my mag, my magnetism, and my resonance into the world, and it’s really important [00:35:00] that I’m in right harmonious relationship with that. And so we made a much less conventional decision around how we want to market and how we wanna share our services with the world.
Speaker 1: But it feels really exciting and creatively ripe. And so this topic of embodied leadership is a whole world in and of itself, but it’s really the essence of it is how you make decisions to lead your business forward, [00:35:30] knowing that everyone’s an expert on what’s right and what’s the proven path and five steps to do A, B, C, X, Y. But they don’t live in your body. They don’t have your values, your creativity, your strengths, your weaknesses. One of my weaknesses is that I love planning a project, but I’m not a strong executor <laugh>. I can get it done, but I’m better with the big vision and the big mechanics of how it will work rather than the minutia of the details. [00:36:00] And so part of the team that I’ve built around me, that’s pillar three in entrepreneurship, is people who are much better with the details so that we can each play to our strengths.
Speaker 1: But in sharing these six different domains or aspects of embodied entrepreneurship, I hope that we’ve illuminated a little more the real difference between the skills of your trade, the skills of your practitionership that is, [00:36:30] and the skills to run a business, the skills of entrepreneurship. There can be a degree of overlap between the two, but they are very different skills. So at this point, you may not be ready to decide. If I’m very honest, I didn’t really decide for entrepreneurship. I really do feel as with embodiment coaching, it really found it. It really found me. It really chose [00:37:00] me. It wasn’t something that I saw and thought that’s exactly what I wanna be, and I want to be like that <laugh>. That’s the thing that I want to do. Even the, the label entrepreneur is still something that does apply to me, but I don’t identify strongly as an entrepreneur first.
Speaker 1: But the key question to sit with is, and you might not have an answer yet, the key question though is do you want to run your own business [00:37:30] own? The second question is, is it time to master that skill yet? Because unless you have the skills of your trade rooted down at their full capacity, until you feel confident and in the conviction that, yes, I have something here that people want that is valuable, that creates an outcome that I’m confident and capable in, then you actually [00:38:00] don’t have the inner heart and substance of a business ready yet. So don’t get too busy in all the entrepreneurial hype of Instagram and the online business world. If you’re tapped into that space, don’t get too hyped up in that yet until you have your practitionership skills, the skills of your trade really dialed in because that is the heart of what you do.
Speaker 1: That [00:38:30] is the passion. That is what will make your business flourish and be a success. It’s a totally different skillset. The skill of your trade versus the skill of your business. And the one that needs to come first is the heart of what you do. So from one person who realized, oh, wait, hold up. What? I’m an entrepreneur, <laugh>, I just thought I was following my passions. I hope that this little insight into the journeys of entrepreneurship [00:39:00] and some of the considerations and the the nuances around it has been illuminating and supporting for you, figuring out, well, what’s the right next step for you as you pursue your passions? If you’ve loved this podcast or you have another friend who is sharing their passions, make sure you send this along for the love. And also, please do leave us a review wherever it is that you listen to your podcasts. I’d love to hear from you [00:39:30] in that format, and it really helps other people to find our podcast. So thank you in advance. If you do, leave us a review until our next episode, may you have great success with pursuing your Passions, big love from me.
Speaker 2: Wow. Thank you for joining us for this most delicious podcast episode. If you’ve enjoyed this episode or any of our 100 plus episodes, we would [00:40:00] be so grateful if you would leave us a podcast review. It’s a really warm, lovely feedback to receive, and it supports other people to find the podcast. So thank you in advance. If you have a moment to leave us a review, and if you’d like to learn more, the place to go is Jenna or.co, where you can find more podcasts, free resources, and information about our professional and personal programs [00:40:30] and certifications.
